Zwei - Cafe Launch

For Zwei I started with conversations, not colors. I talked with the founders about what kind of place they wanted to build: calm, a bit nerdy, coffee first, not Instagram noise. From that I sketched a few directions, tested them on real photos of the space, and trimmed until the identity felt as quiet as the interior. After that I formalized it into a usable kit: logo files, type scales, color tokens, layout examples and simple guidelines. The goal was not a huge brand book, but a light system the owners can actually use every day across print, digital and the interior details.