Research · UX · UI · Illustration
Nanores re-design
Project Overview
A clearer home for a deep-tech venture studio
Problem
Nanores serves three very different audiences - innovators, investors, and partners. The site treated them all the same: dense copy, unclear navigation, no visual hierarchy. Visitors could not quickly tell where they fit or what to do next.
My role
UI/UX designer and illustrator. The only designer on the project, from the first audit to QA of the live build. Working in a team of three (developer + manager).
What wasn't working
Nobody knew where to click, neither originators nor sponsors.
Outdated illustrations and hard-to-read type.
Slow, heavy pages.
No real mobile version.
Where I began
I audited the existing site, mapped each audience's needs, and restructured the content architecture around three clear entry points. Then refined the visual system — typography, colour, spacing, components — so the dev team could implement it without creating layout drift over time.
No full rebrand. The existing brand foundations stayed intact.
Process in steps
visual identity and brand guidelines to ensure consistency
Simplified navigation and improved the site structure so that users quickly find key information.
Prioritized accessibility, aligning the design with WCAG standards - inclusive experience.
Created wireframes and detailed specs for smooth developer handoff and implementation.
Collaborated closely with a developer and marketing, using daily check-ins and clear documentation.
Navigation and key pages
One clear menu leads to the incubator, the start-ups, the company and contact. It opens full screen on desktop and on the phone.
Home: what Nanores is, in one screen.
For originators: illustrations of a project's path from Seed-up to Grow-up and Scale-up.
News: a list and an article template the team fills in on its own.
Content first
I started with the words, not the visuals. In workshops with Nanores' content manager we decided what each page should say and to whom, until every page had one clear job.
Wireframes ready to fill in
Writing for an empty grey box is hard, so every text slot in my wireframes was marked and already styled like the final design. The client could see the page while writing, and the texts finally started to arrive.
Light and accessible
Light, fast pages with readable type and enough contrast, designed to WCAG guidelines and to work just as well on a phone.
Business Outcomes
Improved brand perception. Nanores now presents as a modern, reliable partner for R&D and venture building.
Enhanced user experience. Clients and stakeholders can easily understand Nanores’ services and value proposition.
Increased efficiency. Stakeholders spend less time answering basic questions, and developers have clear assets for updates.
The website now supports business development by making contact and conversion points obvious and accessible.
What Went Well
Strong collaboration in a small team led to fast decision-making and adaptability.
Clear brand guidelines made it easier to keep future updates consistent.
The new design helped position Nanores as a forward-thinking leader in their field.
What I Learned
Even small changes in navigation and structure can make a big impact on user experience and business goals.
Consistency across digital touchpoints is key to building trust with clients and partners.
Live site: nanores.ventures
The redesign turned Nanores’ website into a clear, accessible, and business-ready platform, one that supports growth, partnership, and innovation.
